How important is having a website in the current trend for your business growth?
A quality website helps you build that first impression. It is a bridge to connect with your customers, a first point of contact with your target audience.
A website’s scope is pretty broad, and your business should leave no stone unturned to leverage its potential. Especially considering the paradigm shift in the way customers connect with brands, a website has a significant role to play. Moving from one store to another has been replaced by browsing from one website to the other.
Therefore, a user-friendly, sleek, and catchy website is the need of the hour. It has a pivotal role to play in boosting your conversion rates. Moreover, engaging and delighting with your users’ post-conversion will give your business an impetus in the digital space.
Today, having a company website is as crucial as having a shop, office or telephone number. Research has found that 7/10 customers expect brands to have content online about their business. Why wait any longer your customers are looking for you! Having a website means customers are always able to find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers. It offers the user convenience as they can access the information they need in the comfort of their own home, with no added pressure to buy.
As well as simply displaying information, you can also use your website to sell goods & services directly to consumers, in some cases removing the need to use “brick-and-mortar” stores which involve large operating costs (staff wages, rental, utilities to name just a few). Eliminating these overheads will also allow you to lower your prices, giving your business that real competitive edge. Tools like Google AdWords or advertising on Facebook give you the power to reach customers with much more accuracy and reliability than with traditional offline advertising methods. SEO and online advertising are a great way to help build up awareness, if it’s done correctly traffic to your website can see an increase.
The digital landscape is changing rapidly, driven in part by the heightened use of mobile devices. Smartphones are now utilized by a globe smacking half of the world’s population. That’s nearly 4 billion global smartphone holders. These tech-savvy users are looking for fast, easy ways to do everything from banking to shopping right from their phones. Mobile apps are a key way to connect with this potential market.
Digital marketing is a must for building a successful business. Whether it is growing your brand or improving sales, there are no limits to it. By understanding what’s coming ahead in the digital space, you can take advantage of it and future-proof any business.
Traditional marketing is restricted by geography and creating an international marketing campaign can be hard, expensive, as well as labor-intensive. However, digital marketing happens on the Internet, which means that the reach you can achieve with it is immense.
Social Media Optimization or SMO as it is popularly known, is the perfect alliance between search engine optimization and social media. It is used for increasing the brand or product awareness by using social media channels and communities. This includes the use of social media sites, video sites as well as RSS feed, bookmarking sites and blogging sites for driving traffic to the website and improving the site’s organic search results.
Search Engine Optimization or SEO has major benefits for websites and can lead to long-term exponential growth. Brands that invest in SEO can build credibility and trust with audiences, making it a pivotal part of a digital marketing strategy.
Want to increase your company’s social media views, shares and followers? How about product sales and customer base? Whether it’s e-newsletters and websites, blogs and social media, or printed materials—high-quality visuals grab attention at a much higher rate than applications using low-quality, stock or non-existent imaging. Online shoppers, especially B2B buyers, cite image quality as one of the most important criteria in their purchasing decisions.